A New Chapter for Hair of Nature
Saying Goodbye to Some of Our Beloved Collections
As we turn the page on another chapter of Hair of Nature's journey, it’s with a mix of emotions that we announce the farewell of some of our most beloved collections. For years, these products have been a cornerstone in your natural hair routine, helping you achieve the perfect silk press, twist-out, and wash-and-go curls. But as with any journey, there comes a time when we must realign with our true purpose, and for us, that means going back to our roots—literally and figuratively.
The Struggles of Running a Business in the Spotlight
Hair of Nature has been incredibly blessed to receive recognition in some of the most prestigious spaces. We’ve been featured on the Cosmopolitan website as a black-owned brand to support, and our work has been highlighted in a write-up in Voyage Houston. These accolades have been both humbling and motivating, pushing us to strive for excellence in every product we create. However, with growth comes challenges, and staying true to our mission has sometimes felt like a balancing act.
In 2018, we embarked on a massive rebranding effort, raising $10,000 to create collections that would address common struggles faced by the natural hair community. Our focus was on helping you achieve the best results at home, whether it was getting a salon-quality silk press, mastering the art of the twist-out, or perfecting those wash-and-go curls. These were the styles you loved, and we were honored to be a part of your hair care journey.
Losing Sight of Our True Mission
However, in our pursuit of helping you achieve these styles, we gradually lost focus on our core mission—helping you maintain scalp health. Healthy hair begins at the scalp, and it's the foundation for moisture retention, length retention, and even reversing hair loss. Without a healthy scalp, even the best twist-out or wash-and-go won’t last.
As we listened to your stories, read your messages, and observed the growing concerns around dry strands, breakage, and hair loss, we realized it was time for a change. We needed to return to our mission of empowering you to be confident in your natural hair, starting with the VERY root of the problem to nourish and sustain it.
A Bittersweet Farewell
So, it is with a heavy heart that we say goodbye to some of the collections that have become a part of your daily hair routines. These products have served us all well, but it's time to make room for something new—something that will not only help you style your hair but also ensure it remains healthy, strong, and beautiful.
We are excited about this new direction and the opportunity to reintroduce ourselves to you with products that are sustainable, effective, and aligned with our mission. But we also understand the nostalgia that comes with letting go. That’s why we want to give you the chance to stock up on your favorite products before they are gone forever.
Stock Up Now—Because Once They’re Gone, They’re Gone
As we prepare for this transition, we encourage you to take this opportunity to stock up for at least 90 days. Whether it’s the Herbal Reconstruction Deep Conditioner that always restores your curls to a healthier state or the Curl Amplifying Lotion, our styling gel that gives you the perfect twist-out. Now is the time to grab your favorites. Once they’re gone, they won’t be coming back, so don’t miss out.
Thank you for being a part of the Hair of Nature family and for trusting us with your natural hair care needs. We’re sad to see these collections go, but we’re also thrilled about the rebirth that lies ahead. Together, we’ll continue this journey towards healthier, more confident natural hair. Stay tuned for what’s coming next—we promise it’s going to be worth the wait.
